Together, Artificial Intelligence and Machine Learning have witnessed phenomenal growth over the last 4-5 years and Telecom has been one of its biggest beneficiaries. Cognitive technologies have been helping Telcos optimize network/connectivity, enhance customer service, drive smarter marketing programs and much more. With 5G beginning to gain a foothold globally, AI/ML and Deep Tech have a more prominent role to play in the future.
In our last article, we told you about how the mighty duo is giving a new meaning to Contextual Marketing by empowering Campaign Managers.
Let’s see how the new-age technologies are nurturing CVM by adding a layer of dynamism to Telecom Marketing.
Campaign Automation
CLM teams drive hundreds and thousands of multi-channel campaigns with specific intent and goals. This calls for a high degree of automation to ensure the entire lifecycle of each campaign passes without any bottlenecks. Furthermore, dispatching offers, provisioning of rewards and fulfilment requires machine guided assistance for seamless execution.
In new-age campaign management solutions, automation is driven by machine learning algorithms which have great ability fulfil automation goals.
Micro-segmentation and precision-guided targeting
Segmentation of customers based on Mass Marketing principles is a thing of past. Today’s performance-oriented CVM teams demand micro-segmentation based on intrinsic parameters – deep insights into customer behaviour including preferences and sentiments. “Clustering” in Machine Learning is driving segmentation at a granular level.
Intelligent segmentation and targeting customer profiles based on similar exhibits have proven results in increased adoption and uptake rates.
Real-time insights and intelligent adjustments
Campaign Managers often require access to real-time data to evaluate campaign performance. This is made possible by an intuitive dashboard and reports (slice and dice of data) on trends, impact and other KPIs. Data Insights becomes the basis for managers and machines to tune the campaigns at different junctures to maximise outcomes.
Relaying unified communication across an omnichannel system
Campaign communication is often relayed across multiple channels – SMS, USSD, Email, Web, App and others. A smart unified communication manager does the job of connecting and disseminating communication to and from multiple systems. With the help of Neural Networks and automation tools, sending out campaign communication with a pre-defined set of rules can be done without intervention.
Ready to transform the Campaign Management practice at your Telco? Using AI-ML techniques, the Multi-Channel Marketing Hub suite of products from Pelatro offers cutting edge solutions for global telecom companies. To know more about Pelatro’s solution can boost campaign management efforts in your organisation, visit pelatro.com/products
To request a demo/discussion, email hello@pelatro.com
