An end-to-end use case

Contextual Marketing techniques to garner the mindshare of customers and increase revenue and retention

mViva Multichannel Marketing Hub

Our Precision Marketing SolutionOur Precision Marketing Solution

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With the help of intelligent algorithms, we provide deep insights on behaviours of each customer. Our two-pronged precision marketing strategy is based on increasing the lifetime value of a customer and reducing churn of existing customers. The platform can work with post-paid and prepaid customers for all types of communication service providers and it is an end-to-end solution which addresses the use case comprehensively.

The solution does not require complicated expertise and is designed to give you, a marketer, first-hand insight into the world of big data analytics. The user interface is easy to use, intuitive and empowers the marketer to take actions, without the need of any support from technical teams.

mViva MMH is a suite of solutions that provide deep insight into the behavior of each customer and thus helps the telco to maximize revenue and reduce churn. The suite uses advanced AI-ML techniques to create a multi-dimensional profile for each customer, map their persona and journeys and come up with the most appropriate treatment for each customer.

mViva does not require complicated expertise and is designed to give you, a marketer, first-hand insight into the world of big data analytics. The suite is designed to provide full support to Quad Play Telecom Operators and comprises of the following solutions.

Our Products

Real-time Credit Scoring and Recovery assistance for better telecommunication campaign management
Analytics is used to create segments at micro-level
telecom big data
Analysis of number of subscribers on the network
With Pelatro reach to the right audience, at the right time and achieve higher levels of customer satisfaction.
Targeted Campaigning(N=1) with customized promotions
telecom-data-analytics
Real time reporting of end-to-end campaign management
A host of in-built features that help the telecom industry to market better
mViva Contextual Marketing Solution
Telecom industry can now go beyond telecos by creating engaging loyalty programs for their customers.
mViva Loyalty Management Solution
Unified marketing experience for all your customers in the telecom industry
mViva Intelligent Notification Manager
Real-time Credit Scoring and Recovery assistance for better telecommunication campaign management
mViva Emergency Credit Solution

Why Pelatro is a Smart Choice

Marketing today, is all about being relevant.

We have a host of in-built features that help telcos in implementing Precision Marketing.

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Our product uses machine learning algorithms to create targeted campaigns for every individual thus helping you to achieve higher impact in your marketing methods.

1Multi-dimensional Profile

It is important to understand the behaviour of each individual customer in great detail and so, we have built a multi-dimensional profile for each customer based on information gathered from transactional and demographic data.

1Individualized Campaigns

Execute targeted individual campaigns i.e. Segment of One or N=1. Offers are tailor made to suit the behaviour of the customer. This means every customer in the network gets a unique offer based on behaviour.

Real Time Campaigns

We understand that in marketing, timing is of the essence. Creating and running real-time campaigns, based on real-time triggers, allows the marketer to ensure that the campaign is most effective and contextual.

4Machine-learning & Analysis

Our solution utilises a host of machine-learning algorithms and statistical analysis to provide a wealth of data and actionable information about the customer base. The analytical activities throughout the product garner best benefits and aid decision making.

1Closed Loop Solution

The solution supports activities like data analysis, campaign design, campaign configuration, campaign execution, reporting, effectiveness analysis and feedback in a comprehensive manner. It empower marketers and achieve quick results.

Lifecycle Management

Manages customer journey across various lifecycle stages and ensures optimum results from customer engagement. We help marketers track customers across various stages in the lifecycle and come up with appropriate actions to manage the journey.

4Big Data

We use Big Data technologies that enable analysis of large, diverse and ever increasing customer data to reveal patterns, trends, associations and key behavioral traits and put them to effective use by channelizing the right offer to the right customer at the right time. mViva leverages HBase, a distributed, scalable big data store backed by class leading Hadoop map reduce framework with robust HDFS as the data storage layer.

1Multi-Channel Communications

Seamless support across multiple channels is a key requirement for customers. We provide support across various channels that may be used for contacting the customer. Integration is provided through APIs and can be managed quite easily.

Ease of Use

The smooth User Interface ensures that you, as a Marketer, do not have to depend on anyone else to use this tool. Once you start analysing the segment, just with a click of a button, you will be able to set campaigns and track reports. Hence, a time saver!

Spend Trend Distribution in Real-timeSpend Trend Distribution in Real-time

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Pelatro

Smart Marketing Platform designed for marketers to make an informed decision with contextual data to increase ARPU and reduce churn.

Create a truly engaging and effective loyalty program that defines a lifestyle beyond telco

4Customer Value Exchange

The solution enables real-time points earning based on usage or spend at flexible conversion rates, that can vary per tier or level. The platform can also maintain multiple wallets and points type per customer.

4Multi-channel

Out of the box loyalty API enable easy integration to multiple channels. The loyalty solution ensures that customer experience is unified and seamless across multiple channels and touchpoints.

Loyalty in the Community

The solution enables "Sharing" of points and "Gifting" of rewards to strengthen loyalty and engagement within calling circles.

4Points as Cash

Pay with point at the Cashier: The solution enables your customers to use points as cash in 3rd party outlets. Items which can be bought are not limited to a catalogue, but rather any item for sale from a partner merchant. The bill can be paid by points in full or partial.

4Loyalty Campaigns

Create personalized and engaging experiences to specific customers to encourage redemption and participation in your loyalty program. Campaigning is an effective way to increase the number of loyalty transactions and increase retention.

Loyalty as a Service

Create a new revenue stream in B2B with Loyalty-as-a-Service. Using the same platform as consumer, telcos can onboard enterprises and SMEs who can utilize the same platform to roll-out their own loyalty programs.

4Coalition

Enable a group of B2B customers with smaller customer base or transactions to create and maintain a unified loyalty points wallet and rewards catalogue. Coalition is one of the growing trends in loyalty programs.

Engage and build a lasting relationship with your customers

Scenario Based Provisioning

Provisioning of emergency credit is based on either a demand from the customer or the occurrence of certain trigger conditions.

Personalised Real-time Credit Scoring

Credit score is generated for each customer in real-time on the occurrence of a demand for credit. This score would vary from customer to customer and so also the credit provided and the validity of the credit.

Configurable Parameters

The parameters used to calculate the real-time credit score are configurable and would depend on the characteristics of the individual customer. AI/ML is also used for this.

Different Types of Credit

Emergency credit provided can be in the form of air-time, data or currency value and can have a certain validity period attached to it.

Real-time Recovery

Credit provided can be recovered in real-time when the next top-up happens. The amount to be recovered can be configured.

Create a unified marketing experience for your customers across all channels through a centralized notification and contact management platform.

Contact Policy Manager

Do you send, drop, or postpone the notification? Define complex contact policies for the entire base, for certain segments, and even for certain messages. The Notification Manager has a GUI that allows users to manage contact policies via easy configurations.

Traditional and Digital Channel Management

The solution integrates to multiple traditional and digital channels to orchestrate and manage contacts to your subscriber base.

Contact Policy Manager

Do you send, drop, or postpone the notification? Define complex contact policies for the entire base, for certain segments, and even for certain messages. The Notification Manager has a GUI that allows users to manage contact policies via easy configurations.

Customer Notification Preference

The voice of the customer should be at the center of any marketing initiative. The solution enables not only subscriber-initiated inputs on preference, but also can perform profiling to determine it. Preferences include channel, language, best time to communicate, etc.

SS7 Integration

Are your campaigns and offers limited by the SMSC capacity? Notification manager can send SMS via MAP and can directly integrate to the SS7 network, creating a brand new and dedicated "SMSC" for your campaigns and contacts.

Pelatro helps telecom companies be more relevant to their consumers. We help you understand your customer’s requirements at an individual level.

Each consumer is unique, and so are their requirements. At Pelatro, we understand that a One-size-fits all approach may not work with your consumers. No matter what the market is, consumers have different needs and desires. As a marketer, you need to listen to each customer’s requirements more closely. Through big data analytics, Pelatro provides insights into consumers’ buying behaviour. As a marketer, this information is invaluable.

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Integrations

Monitoring

Ease of Use

Smart Marketing Platform designed for marketers to make an informed decision with contextual data to increase ARPU and reduce churn.