targeting with micro segmentation

Changing Telecom Market & Need for Customer Segmentation

Global telecom companies are constantly gathering different kinds of data on their current and potential customers in order to carry out customer segmentation . They collect data on their customers’ age, gender, lifestyle, preferences, daily network usage, habits, and tastes. Reason: To establish consumer segmentation using data mining techniques has become essential in today’s fast-paced …

Dynamic-Programming-with-mViva

Dynamic Programming and its Applications in mViva

“Those who cannot remember the past are condemned to repeat it” – George Santayana The above quote is apt to ensure efficiency without compromise in the quality and Dynamic Programming (DP) is just one of the tools in Data Analytics and an integral part of mViva products. Dynamic Programming is a method for solving a complex …

How Pelatro Helps Avoid Customer Migration

How To Avoid Customer Churn

Customer retention is the primary objective of any business. Especially, when it comes to the telecom companies where the competition is a neck-and-neck race and the cost of migration is low, the success of the business is measured in terms of customer loyalty.   A recent survey states that the annual churn rates for telecommunications …

Challenges Faced By Telecom Companies in Customer Experience

5 Biggest Challenges Telecom Companies Face When Customer Experience Is A Priority

For decades, telecom companies have easily survived with their simple business model, where their major challenge was building the biggest network. As long as the network worked, this business model worked really well. With technology that has changed over the years, so have the challenges for telecom companies where a simple “Can you hear me …