How CDP is Helping Telco Marketers Drive Result-Oriented Marketing Campaigns

The biggest worry for Telcos and CSPs today is the dwindling revenue and rising churn. Customer expectations are becoming complex, and competition is getting smarter with technology and tools, drawing more through retention and ARPU programs. In our last blog, we told you about Chris, a prime subscriber of a leading CSP contemplating on leaving …

Pelatro Partners with a Leading Telco to Setup and Drive Campaign Management Resulting in 75% Churn Reduction

Reeling under high churn rates, the client sought a comprehensive solution for managing CLV. Pelatro was tasked to develop a Campaign Management practice from scratch which included implementation, integration, resource management, training and handover. Today, the client manages the platform independently processing 13 billion CDRs resulting in 54 million offers/month.