The biggest worry for Telcos and CSPs today is the dwindling revenue and rising churn. Customer expectations are becoming complex, and competition is getting smarter with technology and tools, drawing more through retention and ARPU programs. In our last blog, we told you about Chris, a prime subscriber of a leading CSP contemplating on leaving …
A top Telco was seeking an end-to-end Multi-Channel Campaign Management solution capable of handling large volumes of data and deliver advanced features. Pelatro deployed a flexible Contextual Marketing platform which today processes 2.5 trillion xDRs/month generating 1.4 billion offers with 20% incremental revenue.
Reeling under high churn rates, the client sought a comprehensive solution for managing CLV. Pelatro was tasked to develop a Campaign Management practice from scratch which included implementation, integration, resource management, training and handover. Today, the client manages the platform independently processing 13 billion CDRs resulting in 54 million offers/month.
A leading CSP in the Caribbean was seeking an AI-ML based Contextual Marketing which could tap into the potential for higher ARPU. An end-to-end Campaign Management solution was deployed to run one-to-one marketing campaigns based on micro-segmentation resulting in 5% revenue impact and 16% avg. churn reduction.