Enhancing customer lifetime value through contextual marketing and loyalty management
Customer Lifecycle Value or CLV is a critical KPI to track for any business. A healthy customer lifetime value is the hallmark of customer-centricity efforts and speaks volumes about the organisation’s focus on customer relationships. The telecom space is rapidly changing with more emphasis on vast digital services. Customers are no longer swayed by unlimited […]
How to Build a Great Loyalty Management Practice at your Telco
For Telcos, the need for having a full-fledged and fully functional Customer Loyalty Management Program has become a norm. With cut-throat competition, fast-paced churn and the need to stay relevant to each subscriber, Loyalty programs are a great avenue for nurturing the relationship. Gone are the days when a “Customer Relationship” was purely transactional in nature. Today, […]
Why Every Telco Needs a Dedicated Loyalty Management Solution
The global Telecom sector is at an inflection point today. In a hyper-connected and highly digitized world, it’s paramount for Telcos to stay relevant to the changing needs and preferences of its customers. It’s no longer just about just the ‘price’ or the ‘product’ but the trick lies in offering a great CX powered by […]
