mViva Revenue Acceleration Platform™ - Built exclusively for Telecom Operators

“Pelatro clearly understood our need to scale as our customer base and transaction volumes continued to grow. Operating across multiple African markets comes with very different requirements, and Pelatro’s ability to customise the platform by country made a meaningful impact.During a major transformation year for Sudani, including a complex billing system migration, Pelatro demonstrated strong ownership and 24/7 operational support, proving to be a reliable partner throughout our journey.”

“From the start, Pelatro brought a strong partnership mindset rather than a typical platform-vendor approach. They were equally engaged in understanding our requirements, contributing valuable inputs, and supporting a smooth migration and successful execution of the platform. Post implementation, Pelatro has worked very closely with our teams, with swift responses and deep involvement across key initiatives. Beyond day-to-day operations, they actively support our long-term planning, and we are already working together on building a multi-year roadmap. Today, Pelatro feels like an extension of the Virgin Mobile UAE team.”

“Pelatro’s CVM platform is far more dynamic and flexible compared to other solutions we have used. What previously took us weeks to change or launch can now be done in hours, allowing us to respond quickly to both market changes and customer behaviour. This agility has delivered clear business impact — we have seen improved retention, a significant reduction in churn, and a tangible increase in ARPU through more dynamic, sequential promotions. Alongside the technology, the Pelatro team has been consistently supportive and highly responsive, adding real value to our growth journey.”

Pelatro’s contextual marketing solution has been instrumental in driving personalized offerings across Telenor’s markets in Asia. The unique features in the platform have helped our business units address previously unknown patterns in customer behavior. Through the use of real-time analytics and advanced AI/ML-driven techniques, Telenor business units are becoming more attuned to customers’ needs and wants, addressing them proactively with highly personalized byte-sized offers. We expect the solution to play a vital role in future marketing and customer engagement scenarios.

Pelatro’s campaign management solution has enabled Robi to become more agile in providing segmented offers for its customers, by reducing the time-to-market (from offer conceptualization to launch). Their Integrated Campaign Management System gives segment managers the ease of creating, launching, and managing several campaigns concurrently, through a user-friendly interface and using flexible, yet simple, business logic. The domain understanding that Pelatro brought to this project is appreciated.

Campaign Management needs tremendous flexibility as new requirements evolve every day and Pelatro scores high from technical and people perspectives. mViva’s cutting-edge technology framework not only optimizes the infrastructure but also accelerates time-to-market. From a people perspective, Pelatro has a better telco business understanding compared to other vendors. Their ability to make proactive recommendations and handle new requirements to improve business outcomes is commendable. We compliment Pelatro’s spirited team who are willing to go beyond limits.

Pelatro’s campaign management solution comes with powerful segmentation capabilities and highly contextual real-time triggers that allow personalization at scale. User friendly interface with constant upgrade to improve its usability and performance helps to shorten go-to-market time. It’s multi-wave and automation features, based on AI/ML, have improved the efficiency in campaign configuration and execution. Pelatro’s campaign management solution has been one of the most stable and reliable platforms that Digi has engaged so far. Coupled with its experience and approachable business consulting support, Pelatro is playing a vital role in driving customer engagement and in improving campaign conversion – an impactful solution that drives desired business outcome!