In the world of Telecom Marketing, digital-age Campaign Management teams have evolved significantly to highly become performance-oriented with a strong identity of its own.
Today, Customer Value Management (CVM) teams are made up of skilled and experienced resources. Dedicated teams are deployed to deliver high-value products and services at the subscriber level and thereby directly impacting Customer Journey.
There is an immediate need to tackle common “pain points” faced by Campaign Management teams. It is the time to give a lending ear to such problems and consider a one-point software solution that equips and empowers teams to deliver campaigns based on the “context” of each customer. This enables Telecom Marketers to play a prominent role in adding value to the Customer Journey at various junctures and touchpoints.
The infographic below illustrates the most common issues faced by Campaign Managers in the Telecom industry and how they can be equipped to counter the challenges.
There is an imminent need is to replace legacy, non-scalable interconnected systems with a one-stop Contextual Marketing solution capable of offering real-time customer insights for driving meaningful campaigns with definite outcomes.
