Connectivity has become critical for business continuity in the COVID-19 pandemic. Over the last few months, internet connectivity has become the lifeforce of global businesses, thereby fueling higher data consumption. The broad majority of consumers and companies have started opting for different offers and plans offered by Telcos. Given the growing and changing digital usage patterns, telecom companies should not leave any stones unturned to bring value to their customers’ life. According to a report from Forrester Research, it costs five times as much to acquire new customers than it does to keep the existing ones. Prior to the COVID-19 crisis, several Telcos tried to retain the lost customers by launching short-time promotional goals, and it did work effectively for some time. However, with customers’ expectations continuing to evolve at an unprecedented rate, operators must strengthen their marketing strategy and play a key role in helping customers’ sail through this crisis.
Whether the engagement is related to promotion or customer satisfaction, a reliable and substantial differentiator for the Telecom brand should be able to proactively offer or recommend an adapted or relevant solution before the customer starts searching. This strategy might aid in keeping customers loyal in this pandemic.
In addition, here are some tried ways that could keep your customers loyal in this COVID-19 pandemic.
