Pelatro was recognized by Forrester in their Loyalty Technology Solutions Landscape Q4 2022.
According to the Forrester report, The Loyalty Technology Solutions Landscape, Q4 2022, “Loyalty technology solutions have traditionally been sold with all the capabilities a marketer needs to set up and run a loyalty program. But in recent years, consumer demands for seamless customer experiences (requiring integrated marketing analytics, journey orchestration, and offer management) and downward economic trends heightened the pressure on brands to reduce the overlap between loyalty technology platforms and the broader marketing technology (martech) ecosystem. As a result, many companies now seek loyalty technology vendors that offer more modular solutions so they can pick and choose the capabilities that best fit their needs.”
The Forrester report also states that “B2C marketers should use this report to understand the value they can expect from a loyalty technology solutions vendor, learn how vendors differ, and select one based on size and market focus.”
Forrester customers can access the report here (available for purchase).
Pelatro’s mViva Loyalty Management Solution (LMS) is built to offer a holistic approach to manage loyalty programs under a single roof. The solution is designed to trigger contextual rewards and offers and enables ‘earn and burn’ as per the behaviour of each customer. Below are some of the unique features:
- Customer Experience: Extends a DIY experience to customers – raise requests, check available offers, redeem points, and Opt-In/Opt- Out.
- House Keeping: Allows teams to manage end-end CLM (including enrolment/ termination), blacklisting, Tier Management and more.
- Access Channels: Personalised campaigns can be triggered across channels such as SMS, USSD, IVR, Email, Web, App, Viber & Google RCS based on customer preferences including language.
- Redemption Options: Host of options including mobile operator-based, exclusive programs, partner products, and transfer/ donation.
