Forrester in its recent vendor landscape report on Cross Channel Marketing Hubs Q1 2023, recognized Pelatro as one the notable vendors in Telecommunication, Financial Services, and Insurance space.
According to Forrester, one can use cross-channel marketing hubs (CCMHs) to understand individual customer needs and preferences, orchestrate contextually relevant customer experiences, and optimise brand strategy for maximum business impact. But to realise these benefits, you’ll first have to select from a diverse set of vendors that vary by size, hosting options, geography, and use case differentiation.
B2C marketing executives should use this report to understand the value they can expect from a CCMH vendor, learn how vendors differ, and select one based on size and market focus.
Forrester customers can access the report here (available for purchase).
Pelatro’s mViva contextual customer engagement hub is designed and built for Marketers to deliver an integrated cross-channel experience to end customers through highly relevant, personalised, and real-time interactions. mViva, with its pervasive AI-ML, offers the most advanced analytical capabilities for customer segmentation, campaign planning, execution and optimisation and provides real-time actionable insights.
Want to know more about Pelatro. Write to us at hello@pelatro.com
