Pelatro has been recognized by Forrester in their Now Tech report on Customer Analytics Technologies Q1 2022. Forrester has based their analysis of the customer analytics technology market on vendors’ market presence and functionality.
According to the Forrester report, customer analytics technologies can be used to increase customer lifetime value (CLV), drive loyalty, and improve the customer experience (CX). But to realize these benefits, you need to select the right solution to help you transform the raw data into meaningful and actionable insights. CX leaders who aspire to be insights-driven should use this Forrester report to understand the value they can expect from a customer analytics provider and select one based on size and functionality.
Customer analytics is growing in prominence as businesses focus on understanding their customers better and use data to extract customer insights to make informed decisions. It helps companies understand customers, anticipate their needs and deliver contextually relevant experiences at scale. We are excited to be named in the Forrester report.
Forrester customers can access the report here (also available for purchase.)
Pelatro’s mViva platform has advanced analytics capabilities such as slice and dice, segment shatter, AI/ML driven campaign prioritization, etc. to help organizations translate customer data into relevant insights, which are then used to plan and execute a highly contextual segment of one campaign at scale, resulting in higher ROI, better customer engagement and revenue uplift.
