Customer journey orchestration has been a hot topic for long now, but banks are yet to see the full potential of it. As their customers adapt to digital way of banking, retail banks have the opportunity to truly transform their customer engagement through purpose-driven customer journeys. Now the question is how you add purpose or the customer’s intent and make these journeys more meaningful for all the stakeholders.
Check out this whitepaper on how banks can use purpose-based customer journeys to deliver higher benefits to the customers and simultaneously improve their Marketing KPIs.
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https://www.pelatro.com/wp-content/uploads/2023/08/How-retail-banks-can-utilise-purpose-driven-customer-journeys-1.pdf
