“Pelatro clearly understood our need to scale as our customer base and transaction volumes continued to grow. Operating across multiple African markets comes with very different requirements, and Pelatro’s ability to customise the platform by country made a meaningful impact.During a major transformation year for Sudani, including a complex billing system migration, Pelatro demonstrated strong ownership and 24/7 operational support, proving to be a reliable partner throughout our journey.”

“From the start, Pelatro brought a strong partnership mindset rather than a typical platform-vendor approach. They were equally engaged in understanding our requirements, contributing valuable inputs, and supporting a smooth migration and successful execution of the platform. Post implementation, Pelatro has worked very closely with our teams, with swift responses and deep involvement across key initiatives. Beyond day-to-day operations, they actively support our long-term planning, and we are already working together on building a multi-year roadmap. Today, Pelatro feels like an extension of the Virgin Mobile UAE team.”

“Pelatro’s CVM platform is far more dynamic and flexible compared to other solutions we have used. What previously took us weeks to change or launch can now be done in hours, allowing us to respond quickly to both market changes and customer behaviour. This agility has delivered clear business impact — we have seen improved retention, a significant reduction in churn, and a tangible increase in ARPU through more dynamic, sequential promotions. Alongside the technology, the Pelatro team has been consistently supportive and highly responsive, adding real value to our growth journey.”

Pelatro’s contextual marketing solution has been instrumental in driving personalized offerings across Telenor’s markets in Asia. The unique features in the platform have helped our business units address previously unknown patterns in customer behavior. Through the use of real-time analytics and advanced AI/ML-driven techniques, Telenor business units are becoming more attuned to customers’ needs and wants, addressing them proactively with highly personalized byte-sized offers. We expect the solution to play a vital role in future marketing and customer engagement scenarios.

Pelatro’s campaign management solution has enabled Robi to become more agile in providing segmented offers for its customers, by reducing the time-to-market (from offer conceptualization to launch). Their Integrated Campaign Management System gives segment managers the ease of creating, launching, and managing several campaigns concurrently, through a user-friendly interface and using flexible, yet simple, business logic. The domain understanding that Pelatro brought to this project is appreciated.