targeting with micro segmentation

Changing Telecom Market & Need for Customer Segmentation

Global telecom companies are constantly gathering different kinds of data on their current and potential customers in order to carry out customer segmentation . They collect data on their customers’ age, gender, lifestyle, preferences, daily network usage, habits, and tastes. Reason: To establish consumer segmentation using data mining techniques has become essential in today’s fast-paced …

Machine Learning to Reduce Customer Churn Rate

How Network Operators Use Machine Learning to Reduce Churn

Why do you need to reduce customer churn rate in Telecom? Customer churn is a significant problem for telecommunication service providers. Annual churn rates for telecommunications companies’ average between 10% and 67% globally. According to the 2016 IRJET report, the USA alone witnesses a 29% customer churn rate. As most of these customers originate from another …