Telco in the Caribbean Deploys AI-ML Driven mViva Contextual Marketing to Drive 5% Revenue Impact

A leading CSP in the Caribbean was seeking an AI-ML based Contextual Marketing which could tap into the potential for higher ARPU. An end-to-end Campaign Management solution was deployed to run one-to-one marketing campaigns based on micro-segmentation resulting in 5% revenue impact and 16% avg. churn reduction Download case study

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