mViva Lead & Acquisition Management

Automate customer onboarding and acquisition journeys across every channel.

Revolutionizing Lead Management and Conversion

One of the biggest challenges for businesses is to convert website visitors or App users into leads and then into high value paying customers. With mViva, you can take your lead management game to the next level. mViva transforms your lead funnel optimization to help you achieve your business goals along with delivering a personalised experience to both known and unknown visitors.

Revolutionizing Lead Management and Conversion

One of the biggest challenges for businesses is to convert website visitors or App users into leads and then into high value paying customers. With mViva, you can take your lead management game to the next level. mViva transforms your lead funnel optimization to help you achieve your business goals along with delivering a personalised experience to both known and unknown visitors.

How mViva takes lead management to next level

How mViva helps you navigate the Lead Management challenges

Challenge 1 : Identifying high value interaction on the App and Website and how to pursue high potential prospects

Solution

mViva ML-driven patented lead scoring helps you identify, track and interact with high value visitors based on their interest, focus and pattern parity score.

Challenge 2 : Lead profile enrichment from zero party, first party and third-party data

Solution

mViva creates a holistic lead profile by capturing different data points from internal systems, such as CRM and billing, through partner portals or any other trustworthy third-party data source.

Challenge 3 : Lead segmentation and contextual Personalisation journeys to interact in real-time

Solution

mViva’s ML-based lead segmentation and persona-driven personalisation in real-time through customer journeys directly from the lead funnel.

Challenge 4 : Data sharing/Integration with CRM, CXM, etc.

Solution

Two-way data sharing to enrich the lead’s profile by using data from internal and external systems and enrich CRM data.

How mViva helps you navigate the Lead Management challenges

1

Challenge

Identifying high value interaction on the App and Website and how to pursue high potential prospects.

Solution

mViva’s ML driven patented lead scoring helps you identify, track and interact with high value visitors based on their interest, focus, and pattern party score.

2

Challenge

Lead profile enrichment from zero party, first party and third-party data

Solution

mViva creates a holistic lead profile by capturing different data points from internal systems, such as CRM and billing, through partner portals or any other trustworthy third-party data source.

3

Challenge

Lead segmentation and contextual Personalisation journeys to interact in real-time

Solution

mViva's ML-based lead segmentation and persona-driven personalisation in real-time through customer journeys directly from the lead funnel.

4

Challenge

Data sharing/Integration with CRM, CXM, etc.

Solution

Two-way data sharing to enrich the lead's profile by using data from internal and external systems and enrich CRM data.

Case Studies

Telecom operator significantly improved their campaign ROI and

The telecom operator wanted to create a 360-degree customer profile...

Market Leader Replaces Legacy Rewards System by New-age

The client needed a new-age solution to rejuvenate its Loyalty...

Market Leader Migrates Legacy Systems to Contextual Marketing

There was an imminent need for the client to replace...

Features of mViva Lead Management

Lead Scoring

ML Driven lead scoring to help you identify, track and interact with high value leads

Curate the lead funnel for products and help in lowering customer acquisition costs.

Lead Enrichment

A holistic multi-dimensional lead enrichment to give you a complete picture of your prospects needs, actions, bahaviors and more.

Lead enrichment through

Lead Nurturing and Lead Nudging

Rule Driven

Map user to a persona and design unique digital campaigns for each

Goal: Immediate next steps
Tenure: Short lived
Nature: Operational / Action-Reaction type

Portfolio Driven

Analyse the leads from the customer’s AUM and existing portfolio of products to see which ones
complement the best.
Nurture along paths including for products that the customer may not have shown an interest in yet
(no active lead).

Journey Driven

Long term strategy driven and largely proactive.

May involve educating customer and getting them to a desired portfolio taking into consideration both the customers and enterprises interests.

ML Driven

Infer customer intent based on derived or perceived interest and needs.
Possible leads from one customer across different products and nudge only the desired ones.

Lead funnel Management

Bridging the ap between business and customer objectives through ML.

Case Management

ML Driven lead scoring to help you identify, track and interact with high value leads

Curate the lead funnel for products and help in lowering customer acquisition costs.

Features of mViva Lead Management

Lead Scoring

ML Driven lead scoring to help you identify, track and interact with high value leads

Curate the lead funnel for products and help in lowering customer acquisition costs

Lead Enrichment

A holistic multi-dimensional lead enrichment to give you a complete picture of your prospects needs, actions, bahaviors and more.

Lead enrichment through

Native Web/App SDK

CRM

CXM

Third Party Partner Data

Lead Nurturing and Lead Nudging

Rule Driven

Map user to a persona and design unique digital campaigns for each

Goal: Immediate next steps
Tenure: Short lived
Nature: Operational / Action-Reaction type

Portfolio Driven

Analyse the leads from the customer’s AUM and existing portfolio of products to see which ones complement the best.
Nurture along paths including for products that the customer may not have shown an interest in yet (no active lead).

Journey Driven

Long term strategy driven and largely proactive.

May involve educating customer and getting them to a desired portfolio taking into consideration both the customers and enterprises interests.

ML Driven

Infer customer intent based on derived or perceived interest and needs.
Possible leads from one customer across different products and nudge only the desired ones.