
Orsolya Sekerka
Senior Vice-President & Head of IT Asia & Global Analytics

Pelatro’s contextual marketing solution has been instrumental in driving personalized offerings across Telenor’s markets in Asia. The unique features in the platform have helped our business units address previously unknown patterns in customer behavior. Through the use of real-time analytics and advanced AI/ML-driven techniques, Telenor business units are becoming more attuned to customers’ needs and wants, addressing them proactively with highly personalized byte-sized offers. We expect the solution to play a vital role in future marketing and customer engagement scenarios.