Why to attend the Telco CVM Executive Forum 2024
Why Telecom Marketing Leaders Must Attend the Telecom Customer Value Management Forum 2024 To thrive in this dynamic and fast-paced telecom industry, telecom marketing leaders need to be equipped with the latest strategies and insights that can drive customer satisfaction and loyalty. The telco CVM Executive Forum 2024 brings a platform for marketing leaders […]
Why Telecommunications Companies should consider Gamification to Revitalize the Customer Experience
With telecommunications services (telcos for short) attaining commodity status and intrinsic loyalty depleting at alarming rates, there is a felt need for telcos to reinvent themselves and stay relevant in the minds of customers. Telcos across the globe—small or large, market leaders or challengers—face similar concerns of losing customer mindshare alongside wallet share. But they […]
How Hyper-Personalisation is redefining telcos’ customer engagement approach
Recently, we concluded a successful webinar on the telcos’ approach to hyper-personalisation and its relevance and need for telecom. Frost & Sullivan’s Krishna Baidya, Head of CX Research, led the webinar along with Pramod K P, Chief Architect and Sudeesh Yezhuvath, COO at Pelatro. The webinar saw participation from people across telcos, vendors, and research […]
The Business End of Real-Time Personalization at Scale: A Telco’s Perspective
When machines are in charge of making real-time analytics-based decisions for better customer experiences, accuracy and consistency of data with up-to-date contextual and behavioral information are very important. But is that sufficient? The Telecom Scale With the enormous growth in internet data usage over the past few years, modern telecom marketing analytics systems need […]
How can Telcos make billions with the right data monetization strategy?- PART 2
In our previous article on data monetization, we discussed about the myriad of critical challenges faced by telcos while monetizing data. And now in this part 2 of the same article, we shall focus on some key step that might help in tackling the challenges revolving around data monetization The first few steps to take With their […]
How can Telcos make billions with the right data monetization strategy?-Part 1
The revenue trends have shifted. There is no doubt about it – the data monetization has taken center stage! Not just that, but the way how telecom operators are utilizing their data has undergone a big transition! Telcos have a veritable pool of customer behaviour data, probably more than any industry. The massive gold mine of data […]
Why Telecoms Should look at CDS Model to Scale Campaign Management
Today, the telecom sector is centred around making business decisions based on insights from Big Data Analytics. Nurturing the customer lifecycle based on insights from customer data has become the norm. On the contrary, harnessing customer data is no easy task. It requires highly skilled Data Scientists with expertise in Mathematics, Statistics, and technologies such […]
Next Level Growth in Customer Engagement: The Need for Citizen Data Scientists in Telecom Marketing
In a data-driven business world, where stakeholders are placing their bets on harnessing data to optimise outcomes, customer data is perhaps the most critical ingredient. A sector like Telecom where terabytes of customer data are generated every hour through multiple touchpoints, it becomes even more lucrative to harness it. By using Data Science tools & techniques and forecasting models, customer […]
Top 5 factors you must consider in evaluating your Telecom Marketing Product-Vendor
Telecoms is truly a VUCA world, and the volume, velocity, and veracity of the data involved make it more complex. Finding the right vendor who can help you navigate these complexities is crucial. As telcos are struggling with declining ARPU and increasing churn, growth is possible only through a truly customer-centric approach that is contextual, […]
COVID-19 Lockdown: Ensuring Business Continuity in Times of Uncertainty
The impact of Coronavirus has brought the entire world to a standstill. From crippling economies to hitting businesses hard, the COVID-19 pandemic is taking a toll. As an essential service in many countries and regions, Telecommunications has an important role to play in connecting people, organizations, and entities while ensuring self-sustenance. This can be addressed […]
