How AI/ML is Making Contextual Marketing More Customer-Centric
We live in times where Customer centricity has become a norm for companies of all shapes and sizes. In big industries such as Telecom, the need to stay relevant to each subscriber requires considerable investment in technologies such as Artificial Intelligence (AI) and Machine Learning (ML). According to Forbes, “Crunching of the data by AI helps […]
Your Marketing Team needs a Fully Automated System for Campaign Management
Telecom Marketing has evolved significantly over the last decade. From transmitting look-alike offers to a large subscriber base to building custom plans based on behavioural segmentation, Campaign Management has come a long way. Today, technologies such as Big Data, AI-ML and others are enabling Marketers to design and drive customer-centric campaigns for definite outcomes – increasing ARPU and […]
Dynamic Programming and its Applications in mViva
“Those who cannot remember the past are condemned to repeat it” – George Santayana The above quote is apt to ensure efficiency without compromise in the quality and Dynamic Programming (DP) is just one of the tools in Data Analytics and an integral part of mViva products. Dynamic Programming is a method for solving a complex problem by […]
Top 5 Advantages of Contextual Marketing Solutions in Telecom sector
The rules in telecom industry no longer remain the same. With the number of unique mobile subscribers having surpassed 5 billion people in 2017, and set to reach 71% of the world’s population or 5.9 billion by 2025[1], telecom operators have a tremendous amount of data at their disposal. For instance, a CSP with 8 […]
Measuring Performance Impact of a Campaign Management System
If you’re thinking of deploying a campaign management system in your Telecom Marketing fabric, the ultimate goal is to increase Average Revenue per Unit (ARPU) of the network. A campaign management system allows you to micro-segment, gain insights, send concurrent campaigns and monitor all subscribers in real time. The goal of a campaign management system in general is to […]
A Breakdown of Contextual Marketing for Telecoms
According to the Nelson Company report, Q3 2016, the top smartphone apps were Facebook, Facebook messenger, YouTube, Google Maps. Interesting thing to notice is, all the applications are provided by Over-the-top (OTT) players. OTT providers which offer apps and streaming content directly to consumers through the internet, have gained dominance over even the core entities of messaging […]
Campaign Management Effectiveness with Data Analytics
Customer Loyalty is a thing of the past in the telecom industry. Mobile operators, the world over are seeking to retain customers, decrease churn and increase ARPU. Personalization is a key consideration that operators need to pay attention to. According to a 2016 report by Accenture, 75% of consumers are more likely to buy from […]
Multichannel Campaign Management (MCCM) in Telecom
The Campaign Management system market in telecom is on the rise. Every industry is looking to succeed in almost saturated markets and omni-channel marketing operations have been the solution for now. This simply means global telecom companies are interacting with their customers on different communication channels simultaneously to understand them better and provide them with integrated and customized […]
Why Telcos need Contextual Marketing
Telecommunications is a fast-evolving business moving at a frenetic pace with an expected global revenue of 1.2 trillion Euros by 2019. It has become important for CSPs to aim for sustainable growth in the wake of market saturation and competition from Over-the-top (OTT) players. Not only does the revenue from existing customers have to be […]
Be Relevant – Your Customer has the Power
Customers today are highly informed and know a lot about your industry, products and services. Push Marketing is no longer enough to engage them. You may not get the desired leads and conversions anymore. But useful information about the products and relevant offers may pull them towards your brand, and consequently lead to sale! This […]
