How CDP is Helping Telco Marketers Drive Result-Oriented Marketing Campaigns
The biggest worry for Telcos and CSPs today is the dwindling revenue and rising churn. Customer expectations are becoming complex, and competition is getting smarter with technology and tools, drawing more through retention and ARPU programs. In our last blog, we told you about Chris, a prime subscriber of a leading CSP contemplating on leaving […]
Customer Data Platform (CDP): The “Next Change” in Telecom Marketing
Chris, 30-odd something lives in New York and works as a Principal Consultant with a leading PE firm. Just like any digital-age customer would, his expectations from all his services providers are high, ranging from personalised services/offers to top-notch customer service. Chris has been an active subscriber with a leading CSP and uses multiple services […]
Changing Telecom Market & Need for Customer Segmentation
Global telecom companies are constantly gathering different kinds of data on their current and potential customers in order to carry out customer segmentation. They collect data on their customers’ age, gender, lifestyle, preferences, daily network usage, habits, and tastes. Reason:To establish customer segmentation using data mining techniques has become essential in today’s fast-paced world of cut-throat competition […]
How Digital Transformation in Telecom Can Help Your Business
In a Pew Research poll, a majority of 8000 technology experts stated that the most vital skills in the workplace of 2026 would be “hard-to-teach intangible skills like emotional intelligence and critical thinking”. Everything else will be digitized. Today, organizations are evolving and business landscapes are changing due to digitization. Large organizations like Microsoft, Apple […]
