Pelatro’s mViva enables retail banks to act fast, make changes quickly to the campaigns and take decisions in real-time and at scale to overcome challenges such as churn, falling customer revenue, inferior customer experience, cross-sell and upsell and customer journey orchestration. mViva helps retail banks identify customer needs based on past interactions, browsing history, behaviour and other insights and target them with the right offers, such as new credit cards, saving plans, offers on loans, insurance plans and more via preferred channels in real-time.