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About us

Home / About

Our Customer Value Management (CVM) company specializes in optimizing customer relationships to drive sustainable business growth. 

Our Story

There’s never been a more complex time to be a marketer who is addressing a vast audience, both digitally and otherwise. At Pelatro, we recognize that every customer’s need may be different and a ‘one-size-fits-all’ approach may fall short of what you’ve set out to achieve. This is where we offer you an advantage! Our contextual marketing solutions harness the power of data to create unique, impactful strategies for you, bringing you results and satisfied customers.

How our solutions making an impact in the real world

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End customers

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Real-time execution

Our Leadership Team

Pelatro’s Leadership Team is leading the future of Customer Engagement through Empowering Innovation and Delivering Excellence.

Subash Menon

Chairman, Managing Director and Co-Founder
Subash Menon

Subash co-founded Pelatro in April 2013. Prior to Pelatro; Subash was the CEO and Founder of Subex Limited, a company he transformed from a system integrator in telecoms hardware to a global leader in Telco software for business optimization. He guided Subex through a successful IPO in India (NSE and BSE) in 1999 and through seven acquisitions in the UK, US, and Canada, driving revenues in excess of US$100m, prior to leaving Subex in 2012. Subash graduated in Electrical Engineering with Honors from NIT, Durgapur. Outside work, his interests are in reading, poetry writing, listening to music, and travelling.

Sudeesh Yezhuvath

Co-Founder
Sudeesh Yezhuvath

Sudeesh is a Co-Founder at Pelatro. He has about three decades of experience in the telecom industry. Prior to Pelatro, he was the COO and Member of the Board of Directors at Subex Ltd. At Subex, he oversaw the Post-Merger Integration of its many acquisitions including the then-largest cross-border software product acquisition from India. He holds a B. Tech degree from the University of Calicut and has presented many papers in internal conferences and has worked actively in many industry bodies. Sudeesh has active interest in reading, photography, and badminton. He is also part of a socio-cultural organization and helps in the organizing film festivals, theatre staging, etc.

Arun Kumar Krishna

Chief Operating Officer

Arun Kumar Krishna

Arun is the Chief Operating Officer at Pelatro with the responsibility of ideation, design and development of products and solutions. He leads a strong team consisting of Architects, Roadmap Managers and Testing Engineers. He has an experience of 25 years in the BSS domain having worked end to end in the conceptualisation, analysis, design, and development of products. Arun has held various engineering roles at Subex and was the Director – Engineering when he exited. He is a strong believer in Agile philosophy and has a deep understanding of the Fraud Management, Revenue Assurance, Rating, Billing & Credit-Collections, Contextual Marketing and Loyalty Management domains. Arun holds a master’s in software systems from BITS Pilani and B.E in Instrumentation & Electronics. He is a technology enthusiast and holds multiple US patents in the bigdata analytics area. He enjoys gardening and playing cricket.

Pramod K.P.

Chief Technology Officer
Pramod K.P.

Pramod is the Chief Technology Officer at Pelatro and an Official Member of Forbes Technology Council. He is in charge of product design and scalability, and leads a team of skilled engineers specialised in distributed software development. He is a passionate programmer with 17+ years of experience in building enterprise products and specialises in Performance Engineering. Pramod worked as a software architect at Subex earlier, and is well-versed with Credit Collections and Contextual Marketing domains. He has worked with over 20+ Tier I/II Telco teams in various projects including co-creation engagements. Pramod earned his bachelor’s degree in Computer Science from VTU and is a University Rank holder. He is interested in philosophy and loves sky gazing. He held the 9th rank globally on 'HackerRank -Algorithms' in January 2013 and holds multiple US patents in bigdata analytics.

Sharat G Hegde

Chief Financial Officer

Sharat G Hegde

Sharat is the Chief Financial Officer at Pelatro. He oversees Accounting and Finance functions. He is a Chartered Accountant with over 12 years of experience across industry. He has been associated with Pelatro since 2018. He also holds B.Com (Hons.) degree.

P.T. George

Sr. Principal Architect – Analytics
P.T. George

George is the Sr. Principal Architect for the Analytics team at Pelatro. His team is responsible for the design and development of analytics-related modules, building and deploying models and data analysis. He has spent 15 years in analytics for the telecom domain. He joined Subex in 2004, switching over to analytics after a couple of years in development, before exiting to join Pelatro. He has a B.E in Electronics & Communications from the Vellore Institute of Technology, and his hobbies include reading and music.

Our Happy Clients

Testimonials

Pradeep Shrivastava

COO – Robi Axiata Limited Bangladesh

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Pradeep Shrivastava

COO – Robi Axiata Limited Bangladesh

Aut nihil mollitia deserunt quia sed rem. Quibusdam amet veniam rerum id rerum beatae. Quas rerum iste necessitatibus. At voluptates ad magnam blanditiis excepturi expedita aut. Aut repellat inventore qui minima illum est.

Pradeep Shrivastava

COO – Robi Axiata Limited Bangladesh

Aut nihil mollitia deserunt quia sed rem. Quibusdam amet veniam rerum id rerum beatae. Quas rerum iste necessitatibus. At voluptates ad magnam blanditiis excepturi expedita aut. Aut repellat inventore qui minima illum est.

Testimonials

What Client’s Say About Us

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