1.3 B+
Customers data processed daily
Home / About
Home / About
Our Customer Value Management (CVM) company specializes in optimizing customer relationships to drive sustainable business growth.
There’s never been a more complex time to be a marketer who is addressing a vast audience, both digitally and otherwise. At Pelatro, we recognize that every customer’s need may be different and a ‘one-size-fits-all’ approach may fall short of what you’ve set out to achieve. This is where we offer you an advantage! Our contextual marketing solutions harness the power of data to create unique, impactful strategies for you, bringing you results and satisfied customers.
How our solutions making an impact in the real world
Customers data processed daily
Campaigns across all customers daily
Subscribers largest customer serves
Logos serving customers globally
Locations presence in countries
Partner of seven major telco groups globally
patents in niche categories (from Architecture to Business)
Pelatro’s Leadership Team is leading the future of Customer Engagement through Empowering Innovation and Delivering Excellence.
Subash co-founded Pelatro in April 2013. Prior to Pelatro; Subash was the CEO and Founder of Subex Limited, a company he transformed from a system integrator in telecoms hardware to a global leader in Telco software for business optimization. He guided Subex through a successful IPO in India (NSE and BSE) in 1999 and through seven acquisitions in the UK, US, and Canada, driving revenues in excess of US$100m, prior to leaving Subex in 2012. Subash graduated in Electrical Engineering with Honors from NIT, Durgapur. Outside work, his interests are in reading, poetry writing, listening to music, and travelling.
Sudeesh is a Co-Founder at Pelatro. He has about three decades of experience in the telecom industry. Prior to Pelatro, he was the COO and Member of the Board of Directors at Subex Ltd. At Subex, he oversaw the Post-Merger Integration of its many acquisitions including the then-largest cross-border software product acquisition from India. He holds a B. Tech degree from the University of Calicut and has presented many papers in internal conferences and has worked actively in many industry bodies. Sudeesh has active interest in reading, photography, and badminton. He is also part of a socio-cultural organization and helps in the organizing film festivals, theatre staging, etc.
Chief Operating Officer
Arun is the Chief Operating Officer at Pelatro with the responsibility of ideation, design and development of products and solutions. He leads a strong team consisting of Architects, Roadmap Managers and Testing Engineers. He has an experience of 25 years in the BSS domain having worked end to end in the conceptualisation, analysis, design, and development of products. Arun has held various engineering roles at Subex and was the Director – Engineering when he exited. He is a strong believer in Agile philosophy and has a deep understanding of the Fraud Management, Revenue Assurance, Rating, Billing & Credit-Collections, Contextual Marketing and Loyalty Management domains. Arun holds a master’s in software systems from BITS Pilani and B.E in Instrumentation & Electronics. He is a technology enthusiast and holds multiple US patents in the bigdata analytics area. He enjoys gardening and playing cricket.
Pramod is the Chief Technology Officer at Pelatro and an Official Member of Forbes Technology Council. He is in charge of product design and scalability, and leads a team of skilled engineers specialised in distributed software development. He is a passionate programmer with 17+ years of experience in building enterprise products and specialises in Performance Engineering. Pramod worked as a software architect at Subex earlier, and is well-versed with Credit Collections and Contextual Marketing domains. He has worked with over 20+ Tier I/II Telco teams in various projects including co-creation engagements. Pramod earned his bachelor’s degree in Computer Science from VTU and is a University Rank holder. He is interested in philosophy and loves sky gazing. He held the 9th rank globally on 'HackerRank -Algorithms' in January 2013 and holds multiple US patents in bigdata analytics.
Chief Financial Officer
Sharat is the Chief Financial Officer at Pelatro. He oversees Accounting and Finance functions. He is a Chartered Accountant with over 12 years of experience across industry. He has been associated with Pelatro since 2018. He also holds B.Com (Hons.) degree.
George is the Sr. Principal Architect for the Analytics team at Pelatro. His team is responsible for the design and development of analytics-related modules, building and deploying models and data analysis. He has spent 15 years in analytics for the telecom domain. He joined Subex in 2004, switching over to analytics after a couple of years in development, before exiting to join Pelatro. He has a B.E in Electronics & Communications from the Vellore Institute of Technology, and his hobbies include reading and music.
COO – Robi Axiata Limited Bangladesh
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COO – Robi Axiata Limited Bangladesh
Aut nihil mollitia deserunt quia sed rem. Quibusdam amet veniam rerum id rerum beatae. Quas rerum iste necessitatibus. At voluptates ad magnam blanditiis excepturi expedita aut. Aut repellat inventore qui minima illum est.
COO – Robi Axiata Limited Bangladesh
Aut nihil mollitia deserunt quia sed rem. Quibusdam amet veniam rerum id rerum beatae. Quas rerum iste necessitatibus. At voluptates ad magnam blanditiis excepturi expedita aut. Aut repellat inventore qui minima illum est.
Senior Vice-President & Head of IT Asia & Global Analytics
Pelatro’s contextual marketing solution has been instrumental in driving personalized offerings across Telenor’s markets in Asia. The unique features in the platform have helped our business units address previously unknown patterns in customer behavior. Through the use of real-time analytics and advanced AI/ML-driven techniques, Telenor business units are becoming more attuned to customers’ needs and wants, addressing them proactively with highly personalized byte-sized offers. We expect the solution to play a vital role in future marketing and customer engagement scenarios.
Pelatro’s campaign management solution comes with powerful segmentation capabilities and highly contextual real-time triggers that allow personalization at scale. User friendly interface with constant upgrade to improve its usability and performance helps to shorten go-to-market time. It’s multi-wave and automation features, based on AI/ML, have improved the efficiency in campaign configuration and execution. Pelatro’s campaign management solution has been one of the most stable and reliable platforms that Digi has engaged so far. Coupled with its experience and approachable business consulting support, Pelatro is playing a vital role in driving customer engagement and in improving campaign conversion – an impactful solution that drives desired business outcome!
Chief Commercial Officer Robi Axiata Limited Bangladesh
Pelatro’s campaign management solution has enabled Robi to become more agile in providing segmented offers for its customers, by reducing the time-to-market (from offer conceptualization to launch). Their Integrated Campaign Management System gives segment managers the ease of creating, launching, and managing several campaigns concurrently, through a user-friendly interface and using flexible, yet simple, business logic. The domain understanding that Pelatro brought to this project is appreciated.
Director & Group CEO Dialog Axiata Plc.
Campaign Management needs tremendous flexibility as new requirements evolve every day and Pelatro scores high from technical and people perspectives. mViva’s cutting-edge technology framework not only optimizes the infrastructure but also accelerates time-to-market. From a people perspective, Pelatro has a better telco business understanding compared to other vendors. Their ability to make proactive recommendations and handle new requirements to improve business outcomes is commendable. We compliment Pelatro’s spirited team who are willing to go beyond limits.
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