The telecom operator wanted to create a 360-degree customer profile...
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Hyper-Personalised Engagement with Contextual Campaign Management
Leverage the power of mViva’s advanced contextual campaign management to deliver hyper-personalised, real-time recommendations to customers over preferred channels and at a preferred time. Powered by cutting-edge AI/ML and advanced analytics, mViva ensures you provide value to your customers while achieving business objectives.
Hyper-Personalized Engagement with mViva Contextual Campaign Management
Leverage the power of mViva’s advanced contextual campaign management to deliver hyper-personalised, real-time recommendations that resonate with each customer. Powered by cutting-edge AI/ML and advanced analytics, mViva ensures you connect with the right customers through the optimal channel precisely when it matters.
mViva Key
Differentiation
Real-time insights
Preferred Channel and Time Intelligence
ML driven offer personalisation
Offer suppression or prioritisation
Slide & Dice, Multiple dimensions
Expressions on dimensions
Add new dimensions any time
360° Customer View
Pilot campaigns
Champion-Challenger
Multi-target campaigns
Customer Journey Management
Analytics Workbench
Campaign Families & Policies
Advanced Expression
Segment Shatter
Structured & Semi Structured Communication (Messages / IVR, Web / App, Social Media, FB / WA / Viber / Twitter, Geo Spatial Data)
ML based prediction for preferred channels and time
Seamless omnichannel experience
API Based Integration
Active Channel Analysis (if feedback loop is available)
Multiple Services (Promotions, KYC/Surveys, Interactive Chatbots)
The telecom operator wanted to create a 360-degree customer profile...
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The client needed a new-age solution to rejuvenate its Loyalty...
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There was an imminent need for the client to replace...
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mViva Mobile Analytics for Campaigns(MAC)
Designed for a mobile-first world, the Mobile Analytics for Campaigns (MAC) module offers brands unparalleled insight into customers’ mobile behavior. With the MAC SDK seamlessly embedded into your Selfcare App, you can unlock deep personalization based on real-time customer activities
What are the benefits of using
mViva MAC
Proven Business Impact from Contextual Campaigns
Want to check mViva Contextual Campaign Management in action?
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