mViva Contextual Customer Engagement Platform

Comprehensive Customer Engagement for Every Stage

A customer engagement solution tailored to your dynamic customers needs. mViva is an all- encompassing platform that empowers enterprises to manage their customers entire lifecycle—from acquisition to retention. mViva addresses every aspect of customer engagement, ensuring that your business can effectively nurture and grow the customer base and revenue.

mViva Suite

Explore the future of contextual marketing with next generation customer engagement across the customer lifecycle from a single platform.

mViva Contextual Campaign Management

Offer your customers highly contextual and personalised recommendations in real time. mViva contextual campaign management helps you elevate your campaigns with the latest technology and AI/ML to interact with customers on the right channel and at the right time.

Why mViva CCM?

Enhanced Relevance


Leverages advanced data analytics and AI/ML to understand customer behaviours, preferences, and
current context. By integrating various factors such as past interactions, preferred time and channel,device, location, and others, mViva ensures that your recommendations are always relevant.


Personalized Omnichannel Experiences:


Orchestrate personalised campaigns that resonate with individual customers’ unique needs across all channels. Deliver a seamless, value-driven experience that boosts ARPU, reduces churn, and strengthens customer loyalty.


Real-Time Analytics and Adaptation:


Gain real-time insights and leverage automation to adjust your messaging instantaneously based on the latest data and contextual shifts. Whether responding to evolving consumer behaviours, emerging trends, or market changes, mViva always keeps your campaigns relevant and impactful.


Ease of use with intuitive design:


mViva’s intuitive GUI enables swift campaign configuration and launch, reducing the dependency on IT support. Marketers can quickly adapt to the platform and execute sophisticated campaigns within 5 minutes, driving efficiency and effectiveness in campaign management.


mViva Contextual Loyalty Management

Elevate your loyalty programs beyond traditional rewards and points with mViva Contextual Loyalty Management. Designed to focus on each customer’s unique context, mViva enables you to craft loyalty programs that truly resonate and foster long-lasting engagement.

Why mViva Loyalty Management?

Enhanced Customer Retention


Tailored to meet the specific needs and preferences of each customer, building deeper relationships that lead to increased retention and long-term loyalty.


Personalized Customer Experiences


Leverages advanced data analytics to create a highly personalised loyalty experience, custom rewards, and tailored promotions that make customers feel valued and strengthen their connection to the brand.


Maximise Customer Lifetime Value


Increased customer lifetime value and maximise return on investment by consistently delivering personalised and valuable experiences.


Scalable and Flexible


Offers the scalability and flexibility to evolve your loyalty programs in line with shifting customer preferences, new trends, market dynamics, and business growth.


mViva Lead Management

mViva Lead Management revolutionises your approach to capturing, nurturing, and converting leads
into loyal customers, driving unparalleled lead funnel optimisation.

Why mViva Lead Management?

Patented Lead Scoring & Advanced Nurturing


Leverage our patented lead scoring algorithms to precisely identify and prioritise high-potential leads and personalise nurturing strategies to guide these leads seamlessly towards conversion.


Comprehensive Lead Enrichment


Enrich your lead profiles holistically by integrating data from internal systems like CRM, billing, partner networks, and third-party sources, ensuring a 360-degree view of each lead.


Interest-based Personalised Journeys


Orchestrate tailored journey flows for leads with high conversion potential, delivering targeted experiences that resonate and convert.


AI/ML-based Funnel Optimization


Harness the power of AI/ML to gain deep insights into your lead funnel, enabling data-driven decisions that accelerate lead-to-customer conversion rates.


mViva Data Monetization

Monetise your extensive customer data by forging cross-industry partnerships, offering your customers an expanded array of choices with our GDPR-compliant solution.

Why mViva Data Monetisation?

Seamless partner onboarding


Facilitate digital onboarding for cross-industry enterprise partners in retail, e-commerce, hospitality, and more. Streamline digital onboarding for enterprise partners across retail, e-commerce, hospitality and other industries, ensuring swift and efficient collaboration.


Intuitive Partner Portal


Empower partners with a user-friendly portal to access micro-segmentation tools, enabling precise customer profiling and personalised campaign orchestration.


Real-Time Campaign Execution


Allow partners to deploy real-time, location-based, or triggered-based campaigns, delivering personalised offers that engage customers at the optimal moment.


Effortless Settlement Processes


Facilitate seamless financial settlements between you and your enterprise partners, ensuring transparent and efficient revenue sharing.


mViva Unified Communication Management

mViva Unified Communication Manager (UCM) offers a robust and scalable platform for managing A2P/P2A messaging, with advanced controls for contact policies, messaging priorities, and efficient storing, sending and message delivery to customers.

Why to choose mViva UCM?

Multi-Channel Communication Support


Seamlessly manage communication across diverse channels, ensuring consistent and compliant messaging for both internal and external stakeholders.


Dynamic Message Construction


Craft communications using pre-defined templates and dynamically populated parameters, ensuring relevance and personalisation across configured channels.


Queue Management and Manual Queue Control


Optimise message processing with internal communication queues, allowing for scheduled or retry deliveries. Gain manual control to suspend, resume, or clear queues as needed.


Processing Compliance


Process communication in accordance with Profile Communication attributes (such as delivery rules, blacklist, delivery channel settings, etc.) defined by the operator and/or subscriber, Contact Policy rules, and Anti-spam filtering.


Delivery Status Handling and History Storage


Handle communication delivery status (if supported by 3rd party delivery channels) and save the information about communication, customer contents and delivery statuses.


Reporting Integration


Feed detailed communication data into the Report Manager, enabling in-depth analysis and aggregation for actionable insights.


mViva Customer Data Platform

Know your customers better with a unified customer view and orchestrate interactions that matters to them.

Multi-Channel Communication Support


Seamlessly manage communication across diverse channels, ensuring consistent and compliant messaging for both internal and external stakeholders.


Dynamic Message Construction


Craft communications using pre-defined templates and dynamically populated parameters, ensuring relevance and personalisation across configured channels.


Queue Management and Manual Queue Control


Optimise message processing with internal communication queues, allowing for scheduled or retry deliveries. Gain manual control to suspend, resume, or clear queues as needed.


Processing Compliance


Process communication in accordance with Profile Communication attributes (such as delivery rules, blacklist, delivery channel settings, etc.) defined by the operator and/or subscriber, Contact Policy rules, and Anti-spam filtering.


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