targeting with micro segmentation

Changing Telecom Market & Need for Customer Segmentation

Global telecom companies are constantly gathering different kinds of data on their current and potential customers in order to carry out customer segmentation . They collect data on their customers’ age, gender, lifestyle, preferences, daily network usage, habits, and tastes. Reason: To establish consumer segmentation using data mining techniques has become essential in today’s fast-paced …

breakdown of precision marketing for telecom companies

A Breakdown of Precision Marketing for Telecoms

According to the Nelson Company report, Q3 2016, the top smartphone apps were Facebook, Facebook messenger, YouTube, Google Maps. Interesting thing to notice is, all the applications are provided by OTT players.Over-the-top (OTT) players, which offer apps and streaming content directly to consumers through the Internet, have gained dominance over even the core entities of …

telecom products and customers

Why Telcos need Precision Marketing

Telecommunications is a fast-evolving business moving at a frenetic pace with an expected global revenue of 1.2 trillion Euros by 2019. It has become important for CSPs to aim for sustainable growth in the wake of market saturation and competition from Over-the-top (OTT) players.  Not only does the revenue from existing customers have to be …

marketing campaigns relevant to telecom customers

Be Relevant – Your customer has the power

Your customers are highly informed and know a lot about your industry, your products and services. Push marketing is no longer enough to engage them. You may not get the desired leads and conversions anymore. But useful information about the products and relevant offers may pull them towards your brand, and consequently lead to sale! …