why telecom needs precision marketing

Why Telcos need Precision Marketing

Telecommunications is a fast-evolving business moving at a frenetic pace with an expected global revenue of 1.2 trillion Euros by 2019. It has become important for CSPs to aim for sustainable growth in the wake of market saturation and competition from Over-the-top (OTT) players.  Not only does the revenue from existing customers have to be …

streaming analytics for real-time marketing

Streaming Analytics for Real-time Marketing

Leveraging the power of data, enterprises want to go above and beyond certainty to provide an enhanced customer experience. Considering the speed at which data is generated and processed, a broad range of enterprises across multiple domains (retailers, financial institutions, ticketing agencies, telecom operators, ad-tech, manufacturers) are finding it challenging to work with disparate, complex …

relevant marketing campaigns telecom customers

Be Relevant – Your customer has the power

Your customers are highly informed and know a lot about your industry, your products and services. Push marketing is no longer enough to engage them. You may not get the desired leads and conversions anymore. But useful information about the products and relevant offers may pull them towards your brand, and consequently lead to sale! …