big-data-analytics-for-telcom

How Big Data Analytics Improves Customer Experience in Telecom

With over millions of users, the telecommunication industry deals with an enormous amount of data every second of every day. Data analytics is becoming a crucial part of the business, especially in the telecom industry. With the rising amount of competition and low cost of migration, the customers immediately change their telecom operators the moment …

Advantages of precision marketing for telecom

Top 5 Advantages of Precision Marketing Solution in Telecom sector

The rules in telecom industry no longer remain the same. With the number of unique mobile subscribers having passed 5 billion people in 2017, and set to reach 71% of the world’s population or 5.9 billion by 2025[1], telecom operators have a tremendous amount of data at their disposal. For instance, a CSP with 8 …

Big data analytics for telecoms

Advantages of Big Data Analytics in the competitive Telecom world

Big data analytics has made a splash in the telecom sector and is here to stay. Aside from boosting ARPU numbers, operators have turned to analytics to address various problems the market is rife with. These lie within three broad categories – increasing revenue, lowering acquisition and retention expenditure as well as reducing service costs. …

customer-centricity-for-telecom

Customer Centricity – Telecom’s Holy Grail

A report said, “Though adoption was initially driven by the younger generations, the use of mobile is not restricted to the young—there’s a new demographic that’s leading the charge now. Consumers age 55 and older in the United States now are among the leading adopters and drivers of many devices and services. For example, consumers …