Customer Interaction Gamification
Easily gamify any customer interaction process to deliver engaging experiences and encourage adoption. The gamification module allows Telcos to identify and target specific subscriber segments and launch personalised marketing campaigns.
Predictive modelling help telcos determine the best targets for various products and services that telco offers. Real time micro-segmentation and advanced data analytics help telecom operators create an end-to-end view of every individual customer to identify cross-sell and upsell opportunities.
Game Mechanics Support
Gamification of customer engagement and marketing is enabled through the support of game mechanics. The game can be designed and configured by the telco and deployed as per the pre-defined actions or subscriber touch-points.
With the advanced data analytics engine and near real-time data procurement, subscriber activity can be monitored and analysed for validation of the gamification modules. The insights help analyse the subscriber behaviour and optimize the module to add more personalization and help increase customer engagement.