Reeling under high churn rates, the client sought a comprehensive solution for managing CLV. Pelatro was tasked to develop a Campaign Management practice from scratch which included implementation, integration, resource management, training and handover. Today, the client manages the platform independently processing 13 billion CDRs resulting in 54 million offers/month.
- How CDP is Helping Telco Marketers Drive Result-Oriented Marketing Campaigns
- Integrated Multi-Channel Campaign Management Solutions Generating Contextual Offers to a base of 95 Million Subscribers
- Pelatro Partners with a Leading Telco to Setup and Drive Campaign Management Resulting in 75% Churn Reduction
- Telco in the Caribbean Deploys AI-ML Driven mViva Contextual Marketing to Drive 5% Revenue Impact
- Customer Data Platform (CDP): The “Next Change” in Telecom Marketing