Case Studies Archives - Pelatro

Telecom operator significantly improved their campaign ROI and reduced subscriber churn by almost 40% with mViva platform

Pelatro Solutions — Wed, 10 Aug 2022 07:36:54 +0000

The telecom operator wanted to create a 360-degree customer profile to run ‘segment of one’ marketing campaigns in real-time. But the existing solution lacked AI/ML capabilities to do real-time analytics, configure AB testing models, and execute, monitor, and evaluate the campaign effectiveness.

Market Leader Replaces Legacy Rewards System by New-age Loyalty Management Solution

pelatro pink — Tue, 17 Dec 2019 08:03:49 +0000

The client needed a new-age solution to rejuvenate its Loyalty Management program. In-house built legacy systems had started wearing out. mViva Loyalty Management System from Pelatro has added a level of dynamism allowing the client to analyse each customer (on behaviour) and channel relevant offers to a signed-up base of 13 million across multiple channels.

Market Leader Migrates Legacy Systems to Contextual Marketing Platform to Drive Real-time Results through Dynamic Campaigns

pelatro pink — Tue, 17 Dec 2019 07:57:47 +0000

There was an imminent need for the client to replace legacy systems with a Contextual Marketing platform which supports an integrated approach to campaigning in the digital era. 4 years since the inception, multiple teams at the client use mViva Contextual Campaign Management Solution to design and drive hundreds of campaigns for both subscribers and retailers with tangible revenue impact.

Integrated Multi-Channel Campaign Management Solutions Generating Contextual Offers to a base of 95 Million Subscribers

pelatro pink — Thu, 03 Oct 2019 08:15:24 +0000

A top Telco was seeking an end-to-end Multi-Channel Campaign Management solution capable of handling large volumes of data and deliver advanced features. Pelatro deployed a flexible Contextual Campaign Management platform which today processes 83 billion xDRs/day generating 1.6 billion offers/month with 20% incremental revenue.

Pelatro Partners with a Leading Telco to Setup and Drive Campaign Management Resulting in 75% Churn Reduction

pelatro pink — Thu, 03 Oct 2019 08:11:01 +0000

Reeling under high churn rates, the client sought a comprehensive solution for managing CLV. Pelatro was tasked to develop a Campaign Management practice from scratch which included implementation, integration, resource management, training, and handover. Today, the client manages the platform independently processing 16 billion CDRs resulting in 54 million offers/month.

Telco in the Caribbean Deploys AI-ML Driven mViva Contextual Marketing to Drive 5% Revenue Impact

pelatro pink — Thu, 03 Oct 2019 06:21:28 +0000

A leading CSP in the Caribbean was seeking an AI-ML based Contextual Marketing which could tap into the potential for higher ARPU. An end-to-end Campaign Management solution was deployed to run one-to-one marketing campaigns based on micro-segmentation resulting in 5% revenue impact and 16% avg. churn reduction