From developing innovative solutions for marketers, to delivering superior returns for our customers, we have created a distinct identity for ourselves in the telecom space. Our success over the years comes from a desire to address the pain points of our customers effectively by offering sustainable, yet innovative, solutions. At Pelatro, we believe strong leadership builds trust and stability. Every day, we strive to achieve higher levels of customer trust and satisfaction.

Subhash Menon - Pelatro

Subash Menon
Managing Director

Subash co-founded Pelatro in April 2013. Prior to Pelatro, Subash was the CEO and Founder of Subex Limited (“Subex”), a company he transformed from a systems integrator in telecoms hardware to a global leader in Telco software for business optimisation. He guided Subex through a successful IPO in India (NSE and BSE) in 1999 and through seven acquisitions in the UK, US and Canada, driving revenues in excess of US$100m, prior to leaving Subex in 2012. As the MD, Subash is responsible for general management, finance, legal affairs, corporate affairs, investor relations and sales at Pelatro.

Sudeesh Yezhuvath - Pelatro

Sudeesh Yezhuvath
Executive Director

Sudeesh co-founded Pelatro with Subash in 2013. Sudeesh joined Subash at Subex in 1993, where he worked as a Sales Engineer. There, he progressed to a board Director and Chief Operating Officer. Sudeesh exited from Subex in 2012, by which time it had grown to be a global leader with over 200 Telco operators, across more than 70 countries. As the Executive Director, Sudeesh is responsible for engineering, professional services, technology, HR and marketing at Pelatro.

Richard Day

Richard Day
Non-Executive Chairman

Richard is a qualified solicitor and co-founded Arden Partners. He was instrumental in launching and bringing Cogenpower to AIM and is the CFO of AIM listed iEnergizer – he is also on the Board of Greka Drilling and EGS Energy.


Pieter Verkade
Non-Executive Director

Pieter spent 20 years working in numerous C-level and board roles for various companies within the telecom industry. These include Telenor, Orange and MTN, where he worked across both Europe and Africa.

Nic Hellyer

Nic Hellyer
Finance Director

Nic is a Chartered Accountant and former investment banker with over 25 years’ experience. He spent the majority of his banking career at UBS and HSBC, and has also spent time in industry as a CFO and consultant.